I definitely see this. I think, at least the way I’ve used it, it’s replaced rentals for me (I miss video stores). I’ve picked it up 2-3 times, each time to play a specific game and cancelled at the end of the month. I’ve absolutely saved money that way, and didn’t really care about owning the content I was getting it for.

Don’t take this as an endorsement though. I don’t think that’s the intended use, and I doubt it would last if everyone did the same. Besides the price hike takes it out of that reasonable territory for the rental idea, at least for me.