Deepfake ad showed an AI-generated Swift saying she was ‘thrilled’ to be handing out free cookware sets

Taylor Swift fans scammed by fake AI-generated endorsement for Le Creuset cookware::Deepfake ad showed an AI-generated Swift saying she was ‘thrilled’ to be handing out free cookware sets

  • veee@lemmy.caEnglish
    24·
    10 months ago

    The deepfake Swift urged viewers to click a button and answer a few questions before the end of the day. The ad then sent people to websites mimicking outlets such as the Food Network, highlighting news coverage of Le Creuset alongside testimonials from fake customers, the New York Times reported.

    Participants were asked to pay a “small shipping fee of $9.96” for the cookware […]

    Honestly, it’s impressive that the scam worked given the number of hoops people had to jump through. I suppose at a certain point you’re so committed that the red flags on the screen look like hearts.