Google has started automatically blocking emails sent by bulk senders who don’t meet stricter spam thresholds and authenticate their messages as required by new guidelines to strengthen defenses against spam and phishing attacks.
As announced in October, the company now requires those who want to dispatch over 5,000 messages daily to Gmail accounts to set up SPF/DKIM and DMARC email authentication for their domains.
It’s a really pain in the rear to configure for anyone who doesn’t have a dedicated IT or an MSP. You have to get these DKIM and DMARC records from your exchange provider and then you have to configure them on your DNS host. If your DNS host isn’t modifiable you have to send requests to their support to get those records put in place and then they want to verify your records from your provider as well as a security measure. I’ve had clients that took us a week because of all the song and dance of DKIM and DMARC all because I couldn’t go in and add the records myself.
Fuck you LOGIX you garbage company from the stone age. Let me manage my clients DNS records. 😤