My first exposure was when DDO went from subscription model to free-to-play but with microtransactions in 09.
At the time I thought it was a great idea as it ended up cheaper to sustain for me than paying monthly (since many dungeons were skippable and you could also earn cash shop currency by grinding) which led me to have a confusingly positive association with the concept of microtransactions for quite a while.
My first exposure was when DDO went from subscription model to free-to-play but with microtransactions in 09.
At the time I thought it was a great idea as it ended up cheaper to sustain for me than paying monthly (since many dungeons were skippable and you could also earn cash shop currency by grinding) which led me to have a confusingly positive association with the concept of microtransactions for quite a while.