It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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Some is great and much appreciated. For instance I love the things that takes the camera feeds and creates a simulated top down view. But some things are just useless and needless.
what is the purpose of that view, though? why does driving need a bird’s eye?
Not for regular driving, it’s great for tight parking and backing.
It kicks on when you’re parking, so you can see your car in a top-down view with all the lines and obstacles. When I drive our other car that doesn’t have it, it’s the thing I miss the most.
I really wish that wasn’t under patent :(
Every car should have that if they got the cameras, but it’s lame you gotta pay someone else if you want to stitch the photos together
I’m a little bit of a technophile, but I have very little patience for technology that doesn’t buy me anything that I care about. So I don’t want my washing machine connected to the Internet, but that bird’s eye view makes me giddy happy.