“Matt’s war against WP Engine has been polarizing and upsetting for everyone in WordPress, but most of the WP community has been relatively insulated from any real effects. Putting a loyalty test in the form of a checkmark on the WordPress.org login page has brought the conflict directly to every community member and contributor. Matt is not just forcing everyone to take sides, he is actively telling people to consult attorneys to determine whether or not they should check the box,” the anonymous contributor I spoke to told me. “It is also more than just whether or not you agree to a legally dubious statement to log in. A growing number of active, dedicated community members, many who have no connection with WP Engine, have had their WordPress.org accounts completely disabled with no notice or explanation as to why. No one knows who will be banned next or for what… Whatever Matt’s end goal is, his ‘tactics,’ especially this legally and ethically ambiguous checkbox, are causing a lot of confusion and mental anguish to people around the world.”

This is the sort of behavior that causes irreparable damage to a brand. Psycho.