As Google Chrome disables uBlock Origin and other unsupported extensions, rivals like Brave and now Opera have confirmed they will support it. The latter has explained how it hopes to do so.
At absolute most, they risk losing the portion of users who use ad blockers because of this decision. They’ll certainly lose less, but are practically guaranteed to not lose more.
They probably determined that the additional ad revenue from those who used to use ad blockers was more than the revenue they’d lose from people leaving.
I don’t agree with it, but I bet that’s happening here. Personally, I’d be surprised if 20% or more of Chrome users have an ad blockers installed. Even fewer would use Revanced or the like.
At absolute most, they risk losing the portion of users who use ad blockers because of this decision. They’ll certainly lose less, but are practically guaranteed to not lose more.
They probably determined that the additional ad revenue from those who used to use ad blockers was more than the revenue they’d lose from people leaving.
I don’t agree with it, but I bet that’s happening here. Personally, I’d be surprised if 20% or more of Chrome users have an ad blockers installed. Even fewer would use Revanced or the like.