Actor, who has previously expressed concerns about use of AI in film, tells fans ‘I have nothing to do’ with hoax video

Tom Hanks has warned fans that an ad for a dental plan that appears to use his image is in fact fake and was created using artificial intelligence.

In a message posted to his 9.5 million Instagram followers, the actor said his image was used without his permission. “BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks wrote over a screenshot of a computer-generated image of himself from the clip.

The Oscar winner has expressed concerns in the past about the use of AI in film and TV, although he has not shied away from approving digitally altered versions of himself in film.

  • Gradenko@lemm.ee
    2·
    1 year ago

    There are rules in Hollywood that they can’t use an actors likeness without permission, but obviously the people who made this ad don’t care about that. I think this is an area the law doesn’t cover yet, although it should.

    Although using fake Shemps was somewhat common throughout the 20th century, Screen Actors Guild contracts ban reproducing an actor’s likeness unless the original actor gave permission to do so, largely because of a lawsuit filed by Crispin Glover — following his replacement by Jeffrey Weissman in Back to the Future Part II — that determined that the method violates the original actor’s personality rights. The method continues to be used in cases, such as Shemp’s, where the original actor is deceased and permission from the deceased actor’s estate is granted.

    https://en.wikipedia.org/wiki/Fake_Shemp