Right, but the before price is no longer available to me now. When I’m at the grocery store, I have to make decisions on today’s prices. My choices are to buy brand A, B, or C. Or I can buy nothing. Or I can go to another store and hope for lower prices.
The company making the product likely has their own costs that have increased, such as increased labor and/or materials. In an inflationary environment, I cannot reasonably expect every company to maintain the same prices indefinitely, the company would then be forced to sell the product at a loss, which would lead to bankruptcy of the company.
Companies could increase prices, and/or decrease quantity arbitrarily to increase profits. But that’s where competition with the other brands would keep them in check.
I mean, I understood that part. My first sentence was:
I guess I’m probably more vigilant than most about looking at the unit price, which would reveal these kinds of price changes vs competitors.
I think it’s an unreasonable expectation that companies will advertise they’ve raised prices or shrunk packaging. The shrinkflation is deceptive for sure, but I’ve just come to expect that’s what companies will do, especially in an inflationary environment.