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Something being illegal under EU law is used as an ace in the hole for some reason. These multi-billion companies will pay the fines in the EU and continue operating. On the off chance they roll back these changes in the EU, they’ll keep using them in the US, China, Russia, wherever.
Only thing that’ll stop this is global laws against it, which is impossible because of bribery. Oh sorry, lobbying.
And call it “The Money” or something.