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because the domains tend to be cheaper when they don’t end with “.com”.
did a quick check with a weird domain name to not hit reserved ones etc,.
on one domain hoster .com was the second cheapest, only one other offered was cheaper all others offered were more expensive than .com looking at name.com it showed some bit cheaper ones like .pro or .life but majority seems definitively more expensive than .com also most spam i got (as long as i got spam) was genuinely (spf) from .com domains that days. however i do not really get much spam any more 😁
i think it should not be too difficult to compete with m$ security, that is at least true for the state of the last 30 years or maybe more.
But something like a non-profit organisation - or a bunch of them- that make self-hosting for essential services (like email, messenger, video calls) a charm could be a big win for billions of peoples.