It’s not quite the end of Tumblr, but when management is supposedly sending memos with the Lord Tennyson quote about having “loved and lost,” it doesn’t look like there’s much of a future.
Internet statesman and Waxy.org proprietor Andy Baio posted what is “apparently an internal Automattic memo making the rounds on Tumblr” to Threads. The memo, written to employees at WordPress.com parent company Automattic, which bought Tumblr from Verizon’s media arm in 2019, is titled or subtitled “You win or you learn.” The posted memo states that a majority of the 139 employees working on product and marketing at Tumblr (in a team apparently named “Bumblr”) will “switch to other divisions.” Those working in “Happiness” (Automattic’s customer support and service division) and “T&S” (trust and safety) would remain.
We tried to warn you, yet you banned the porn anyways.
I audibly snorted when OnlyFans was going on about this the first time around
When onlyfans said they were going to stop allowing porn. I was like wait, wut? You’re going to shut down you’re own product?
At least OF came to their senses and that’s why they’re still thriving.
I almost wonder it was a guerilla marketing success story in terms of that whole debacle. Like i don’t think they were hit with anything but derision and snark.
My guess (and I think I read other people guessing this) was that the banks were pushing them to ban porn, and by announcing it the way they did, they were able to get cancellations data proving that they would die, so if the banks wanted any money from them at all in the future they had to back off, and did.
If it was marketing, then it probably backfired enormously - OF barely had competition that I heard of before then, but certainly did immediately after the announcement.
Why would banks care about porn? All they should care about is making money. They’re literal banks afterall.
I agree. Supposedly it was about adult sites having higher rates of chargebacks, fraud, etc. But to me that sounds easily solvable with increased fees from the banks for that industry instead of trying to push morals.
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About as low-stakes as it gets lol
Yeah, this was predicted by everyone, long in advance. The surprising thing here is how long they’ve managed to cling to life. I expected them to be deceased by now. I didn’t think they’d last another three years, let alone five.
Verizon banned porn. The new owners have turned more of a blind eye to it. I know, hard to keep up with all the different owners and their individual policies.
Its different corporate masters passing Tumblr around. At least try to see how different owners have different policies. I think we all knew that Verizon was utter crap as an owner and did untold damage to the brand. But I actually was rooting for Tumblr to make a comeback this time.
Alas, Automattic couldn’t save Tumblr after all the damage to its reputation.
They didnt really try to.
A lot of the new money making features were half assed, and got abandoned pretty quickly after release. Lots of users who wanted to support them have complained that they seem to not want the money.
They’ve also added features no one wants. For example, the recent “Tumblr Live” nonsense, which is basically Twitch meets Shorts. It’s at the top of your feed and you can’t permanently turn it off - you can turn it off for what was a week, then a month. They wasted money and time to get that feature going, one that you also cost a lot because hosting video isn’t cheap, when NO ONE goes to tumblr to look at random cam girls.
They honestly didn’t have a choice at the time. They were either going to have to completely moderate content, or get sued to bankruptcy for allowing CSAM all over their platform.
The double-edged sword of user-generated content is that a bunch of them are creeps and not participating to be creative.
Speaking of bans, does anyone know what happens with
community ban, is that forever or do they give you a cooloff time or what? I still get notifs, just can’t respond to anythingEdit: i wonder if I’m on ice cuz of my nesting test thread
I’d love to see a defederated version of Tumblr. It would solve so many problems over there, honestly.
Well it was going to get ActivityPub integration, so something was happening on that front.
Of course, if they don’t want it they could make it open source and let people start their own instances but that’s not going to happen while there’s data to mine.
It would solve so many problems over there, honestly.
Which ones?
Needs more porn
It’s rare that this is the solution to a problem not originating from my pants but…
How about
People just start hosting their own blogs again?
But doesn’t that make it harder to get discovered? Im not into blogs, so I know nothing about tumblr or self hosted blogs.
Federation in it’s current state won’t solve that problem either.
As someone who still uses Tumblr daily, I like how they’ve neglected they keep pissing around with the site itself which probably drives down engagement, or people purchasing things like the damn crabs or even the ad free premium. That layout they did to make it have the ugly sidebar was a terrible decision and I’m surprised they listened enough to roll it back. At one point I thought about supporting it with the premium but then they did that layout change, and briefly got rid of avatars on the dashboard… people like Tumblr for what it is. They don’t want it to look like Xitter or New Reddit. 😑
Honestly if they’d just pulled a yearly donation drive like Ao3 they woulda done a lot better than all that fucking around
I’m still tiny to figure out why they thought Tumblr Live was a good idea. It seems like a waste of money to chase after…I’m not even sure who, Twitch? TikTok?
Does that function even work? Like, do real Tumblr users even use it? Everything I see is just a reminder to snooze it again, or people who have accidentally accessed it and it crashes. Definitely a feature absolutely no one asked for.
No one I know who uses Tumblr likes it. I don’t know anyone who has done anything other than snooze it the second it turns back on. They really just did not know their user base and how tumblr is used.
That’s sad. I wish Tumblr had done better than Twitter.
It still kinda is.
I’ll be honest I thought all the tumblr screencaps on here were 5+ years old until this moment when I learned Tumblr is even still a thing at all.
To be fair they probably are 5+ years old
They had a path to profitability, but using the bible is more important to investors
I really hope this isn’t a sign of things to come with other Automattic companies. I’d hate to see Pocket Casts go away.
This is the best summary I could come up with:
The memo, written to employees at WordPress.com parent company Automattic, which bought Tumblr from Verizon’s media arm in 2019, is titled or subtitled “You win or you learn.”
The posted memo states that a majority of the 139 employees working on product and marketing at Tumblr (in a team apparently named “Bumblr”) will “switch to other divisions.”
After quotes and anecdotes about love, loss, mountain climbing, and learning on the journey, the memo notes that nobody will be let go and that team members can make a ranked list of their top three preferred assignments elsewhere inside Automattic.
The phenomenon of microblogging, or “Tumblelogs,” low-commitment personal blogs that contained snippets of text, images, audio, or other ephemera, were shaped into a product that launched in early 2007.
CEO Matt Mullenweg at the time called Tumblr “one of the web’s most iconic brands,” and said he intended to maintain the adult content ban and hoped the site would complement Automattic’s other products, like WooCommerce, Jetpack, Longreads, and others.
Edward Snowden’s leak of highly classified documents in 2013 spurred government surveillance higher-ups to create an “IC on the Record” tumblog, a very odd fit that somehow continues to this day.
The original article contains 857 words, the summary contains 198 words. Saved 77%. I’m a bot and I’m open source!
What’s tumblr?
It used to be 90% porn and the rest was people competing to see who had the most liberal opinion or oppressed identity.
I guess I should have included /s, sorry
They’re like fancy clowns who work in a circus and are scared of big falls.
But enough about the social media company…
Tumblr aren’t being laid off, they’re just switching to other teams within Automattic.
