boem@lemmy.world to Technology@lemmy.worldEnglish · 10 months agoNow that cars are like smartphones, we don’t really own themwww.washingtonpost.comexternal-linkmessage-square67fedilinkarrow-up1334arrow-down116cross-posted to: technology@lemmy.worldnews@lemmy.world
arrow-up1318arrow-down1external-linkNow that cars are like smartphones, we don’t really own themwww.washingtonpost.comboem@lemmy.world to Technology@lemmy.worldEnglish · 10 months agomessage-square67fedilinkcross-posted to: technology@lemmy.worldnews@lemmy.world
minus-squareArtVandelay@lemmy.worldlinkfedilinkEnglisharrow-up28·10 months agoThat was BMW who tried it https://www.businessinsider.com/bmw-scrap-heated-seats-subscription-service-car-2023-9?op=1
minus-squarephx@lemmy.calinkfedilinkEnglisharrow-up17·10 months agoAnd they gave up on it, at least for now, because not unexpectedly it was a terrible fucking idea
minus-squarehelenslunch@feddit.nllinkfedilinkEnglisharrow-up5·10 months agoI’m sure they knew it was a terrible idea. They just boiled the frog too quickly. They’ll try it again in 5 years.
That was BMW who tried it
https://www.businessinsider.com/bmw-scrap-heated-seats-subscription-service-car-2023-9?op=1
And they gave up on it, at least for now, because not unexpectedly it was a terrible fucking idea
I’m sure they knew it was a terrible idea. They just boiled the frog too quickly. They’ll try it again in 5 years.