Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • Voroxpete@sh.itjust.works
    English
    7·
    6 months ago

    Another perspective would consider that Dime Store Alex Jones probably has a much smaller marketing budget than, say, Disney.

    Elon has cultivated a hate-tolerant user base, and has found himself with the kind of advertisers that user base gets you.

    • Kool_Newt@lemm.eeEnglish
      1·
      6 months ago

      Well ya, that’s the standard explanation, and probably the most likely to be right.

      I like to wonder if there might be other explanations, or even multiple explanations. You’ve heard I’m sure of the quote like “never attribute to malice which can be adequately explained by stupidity”? I have my own version of that that goes something like this:

      Never attribute an act to stupidity when a clear pattern of malice is apparent.

      • Voroxpete@sh.itjust.works
        English
        1·
        6 months ago

        The malice, in this case, is the deliberate cultivation of a hate-tolerant audience. Let’s not forget that Elon got into this mess because of a stupid game of chicken he decided to play with Twitter’s board in order to convince them to let him say transphobic slurs on the platform (imagine hating your daughter that much?)